Marketing · 2024 · Vantage
VantageGrowth
A full-funnel growth program that made Vantage a category leader in DevTools.
Impact
18x organic traffic in 12 months
SEOAdsContent
Challenge
The problem we walked into.
Product-market fit was there but the pipeline was hand-to-mouth and CAC was climbing.
Solution
What we built.
A tightly integrated SEO + content + paid engine, powered by an internal AI content ops workflow that shipped 4 articles/week at editorial quality.
Process
How we got there.
- 01Category & keyword strategy
- 02Content ops with AI review
- 03Programmatic SEO
- 04Meta + Google ads system
Technology
The stack.
Next.jsContentlayerGPT-5AhrefsGA4
Before → After
Drag to compare.
Before
After
Results
Impact you can measure.
18x
Organic traffic
–41%
Blended CAC
$2.8M
Pipeline in Q4
#1
‘AI DevTool’ SERP
