Branding · 2024 · Aurora
AuroraStudio
A ground-up brand and web rebuild that positioned Aurora as the design authority in APAC.
Impact
Rebranded across 14 markets
IdentityMotionWeb
Challenge
The problem we walked into.
Aurora had grown fast but their brand hadn’t — the identity looked like a 2018 template and their site converted at 0.4%.
Solution
What we built.
A monochrome, editorial identity system + a bespoke website with cinematic motion, shipped alongside a brand-book that scales to 14 markets.
Process
How we got there.
- 01Brand workshops with founders
- 02Identity + motion system
- 03Multi-market localisation
- 04Editorial photography direction
Technology
The stack.
FigmaFramerAfter EffectsNext.js
Before → After
Drag to compare.
Before
After
Results
Impact you can measure.
4.1%
Site conversion
14
Markets shipped
2.8x
Inbound demand
9.4
NPS of new brand