Figuring out where to put ads in an app without giving up space you need for your UI isn’t easy, but there is one place where there’s almost always enough room to spare, modal view controllers. Modal view controllers are the views that are presented using a slide or flip over effect that take over the whole screen. They usually do something quick like take user input or present some data, then slide or flip away. These views are often sparsely filled and have plenty of room for an unobtrusive iAd that can make your app more profitable. We’ve integrated iAds into web browsers views for clients and seen great results.

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